Neither application has helped Google make or save any money. But now Google is using a DeepMind AI system to control the huge air-conditioning units in its power-hungry data centers, where servers consume enough energy to power entire cities and get very hot in the process. The AI system does this by predicting how much air conditioning will be needed to deal with an anticipated change in data-center temperature, which fluctuates as demand for services like YouTube, Google Maps, and Gmail rises and falls. DeepMind says its AI can make the cooling units in Google's data centers 40% more efficient, ultimately cutting the data centers' overall electricity consumption by 15%. DeepMind's technology has been deployed across only a handful of Google's data centers, but Google is planning to introduce the company's machine-learning software to all 15of its data centers by the end of the year, potentially resulting in massive energy savings on Google's sizable electricity bill. DeepMind cofounder Mustafa Suleyman was unable to say how much money Google stood to save on its electricity bill, but the figure could run into tens or even hundreds of millions given the size of Google's data-center operation. In 2011, Google's data centers reportedly used 0.01% of the world's electricity . But data centers aren't the only place where DeepMind can have an effect on Google's bottom line. The company has also said in the past couple of months that it intends to sell its products and services to healthcare providers like the NHS at some point, providing Google with an additional revenue stream.
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Google uses a ranking algorithm that combines more than 200 factors, and it doesn't fully disclose what they are. In a recent online discussion , it said that its new RankBrain machine-learning system is currently the third most important factor, topped by content and links. Aiming to test assertions that links have declined in importance amid so many other factors in the ever-evolving mix, Stone Temple Consulting performed a different kind of analysis than previous studies have done and found that links are far more important than most others have shown. "We dont find that links can rescue poor-quality content, or cause low-relevance content to rank," wrote Eric Enge, the firm's founder and CEO, in an explanation of the results. Nevertheless, the data "strongly suggests that links continue to play a major role in rankings." Multiple studies have suggested that the importance of links remains undiminished, said Greg Sterling, vice president for strategy and insights with the Local Search Association . "The core thesis behind Google's original PageRank algorithm -- that links are the web's democratic way of identifying the best and most authoritative content -- appears to remain at the core of Google's ranking methodology, even in a time of vastly more signals," Sterling said. "Link building has to be part of your plan if you have any level of competition," agreed David Hood, whose professional title is the Dallas SEO Geek . Still, Hood did caution against putting too much stock in metrics focusing on the number of incoming links rather than their quality. Though Stone Temple did acknowledge a similar point, its data focused primarily on link quantity rather than quality. "That's like a quantity of rocks," Hood said. "You can have pebbles, you can have boulders -- there's a wide variety in the effectiveness of links." For the average business, it's important not to lose sight of the big picture, said Jason McDonald, director of JM Internet Group .
For the original version including any supplementary images or video, visit For SEO, links are even more important than you think | PCWorld
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(Source: Google Maps/Twitter) LAS VEGAS (FOX5) - It might pay to leave Las Vegas this weekend, thanks to Google. As reported by theLos Angeles Times,the search engine company is promoting its new Google Maps application with giveaways, including gasoline,along the Interstate 15 corridor between L.A. and Las Vegas. The Shell gas station at Cima Road in Nipton, CA will be the staging area for the free fueling of up to 10 gallons. Google said it plans to offer the free gas on Friday from noon to 8 p.m. and Saturday from 11 a.m. to 7 p.m.For your information, Cima Road is Exit 272. LA Vegas this Friday and Saturday. You don't want to miss this epic #MapsRoadTrip https://t.co/7LgVzaki3i
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